All India Council of Technical Education & Technology
Online Free Examination 2022 - Certificate in Digital Marketing (C.D.M.)
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Online Free Examination 2020 - Certificate in Digital Marketing (C.D.M.), Total Marks = 100, Pass Marks = 40%
Please choice the correct Answer: (25 x 4 = 100)
1. A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as….
2. The tendency of difficult understanding related to the use of market offering is called……
3. Which triggers positive or negative emotions leads to purchase motivation……..
4. Customers in growth stage of life cycle of products are classified as……
5. Considering non-personal communication channels, magazines, direct mail and newspapers are considered as….
6. Product development process after analysis of business next step to be taken is……
7. Who is suspicious of change is classified as ……..
8. Which is reflected in web design through ______.
9. Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______.
10. Which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson?
11. Which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?*
12. Business-to business e-Commerce involves commercial transactions between other organizations and organizations.
13. The example of business-to-business services offered by Google which gains advertising revenue.
14. ______ is an example of business-to-business services offered by Google application running as part of a customer’s website.
15. Which is normally run by a consortium of buyers in order to establish an efficient purchasing environment.
16. Which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.
17. By bulk buying of items, One aim of e-procurement is to increase savings.
18. Which production is related to procurement?
19. In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital Marketing Mcqs.
20. Where technology will not feature in the development of these relationships, this is known as a ______ relationship.
21. Website functions, which are the most important?
22. Way promote a business with social media is__________ .